A new listing launch clean is the one-time deep clean a Miami rental gets before its first guest checks in — cabinet interiors, appliances, windows and baseboards reset from scratch rather than just tidied. Miami STR Cleaning prices it as a deep clean, not a standard turnover, since a first-time space takes longer to get right than one that's already been maintained.
The reason a launch clean costs more than a normal turnover: nothing has been reset yet. A brand-new listing still carries cardboard corners in cabinets, protective film on appliance panels, grout haze left from tile work, and dust sitting in vents and window tracks — none of which a maintenance-level turnover crew is scoped to touch. Miami STR Cleaning runs the first clean on a new listing room by room against a deep-clean list rather than the standard turnover checklist, because a checklist built for a lived-in space skips what a brand-new one actually needs.
It's also the pass that happens before listing photos go up, if they haven't been shot yet. Streaks on glass doors, water spots on stainless appliances and lint on new white linens read clearly in a photo in a way they don't in person — the same clean that gets a unit guest-ready gets it camera-ready too, and the two are worth doing together rather than twice.
How is a launch clean different from a regular turnover?
A standard turnover assumes the last guest didn't wreck the place and resets what actually got used — beds, bathroom, kitchen, floors. A launch clean assumes nothing has been touched since installation and checks everything once, because it's the only pass this particular unit gets before someone pays to stay in it.
- Cabinet and drawer interiors wiped out before first use
- Oven, fridge coils and dishwasher filter degreased and checked
- Window tracks, sills and screens cleared of construction dust
- Baseboards, switch plates and outlet covers spot-checked for paint overspray
- Furniture unwrapped, placed and wiped down if it arrived boxed
What does a launch clean cost?
Deep cleans and seasonal resets across the Miami market typically run $100–$425, with renovation age and how much furniture needs unwrapping and placing doing most of the moving. Miami STR Cleaning quotes a launch clean off photos or a walkthrough instead of a flat menu price, because a studio with new furniture and a gut-renovated three-bedroom aren't the same job even though both are technically 'the first clean.'
Not every new listing needs the full version. A small studio with new furniture, no renovation, and appliances still in their manuals is closer to a heavy turnover than a deep clean — worth saying up front rather than quoting the bigger job by default.
Photo-ready extras layer on top of that number rather than inside it — exterior window cleaning typically runs $125–$350 in this market, and a pressure wash of the entry or balcony typically runs $100–$300, both quoted separately from the deep clean itself.
Do I need a launch clean before every relisting, or just the first one?
Just the first time a space is used as a short-term rental, or after a full renovation — a launch clean resets things that don't get dirty again once they've been done once, like cabinet interiors and construction dust in vents. A regular turnover afterward assumes that baseline is already there and only resets what guests actually use.
Can this happen before the listing photos are taken?
Yes, and that's often the point — booking it before the photographer comes means streaks, water spots and construction dust don't end up in the photos meant to sell the listing. It's the same clean either way; only the timing moves earlier.
What if the unit isn't fully furnished yet when the clean happens?
That's common with new listings — the crew works around boxes or missing pieces and finishes the surfaces that are accessible, so the deep clean on cabinets, appliances and windows doesn't have to wait for 100% move-in. A quick follow-up pass is worth booking once everything's placed, so nothing gets missed under a stack of boxes or a moving blanket.